İnternetin güç ve kaynakları programlama olanağı, Network etkisi, küresel müşteri tabanına çapraz girişiler yarattıkça, yeni iş modelleri ortaya çıkarmaktadır. Kullanıcıdan kulanıcıya (P2P) uygulamalar, temelde, büyük merkezi veri merkezleri yerine ağdaki kullanıcıların bilgisayar yeteneklerine ve bant genişliklerine dayanmaktadır. P2P mimarisi sayesinde, yeni servislerin daha az sermaye ve operasyonel kaynak kullanarak hizmete açılmasını sağlamaktadır.

Just as the Network Effect is creating unparalleled access to a global customer base, the Internet's availability of computing power & resources is also creating the new business models. Peer to Peer (P2P) applications rely primarily on the computing power and bandwidth of the participants in the network vs. having to provision large centralized data centers. This P2P architecture enables new services to be launched with much less capital expenditure and operational resources. Skypeand Napsterare examples of these kind of peer-to-peer companies that are changing the competitive landscape. Traditional content producers & distributors such as record companies, have shown their concern about what they consider illegal sharing of copyrighted content by suing some P2P users.